Finally Ratan Tata’s dream, a small car for the teeming millions, has been unveiled. And for the world`s cheapest car- christened the Nano- it was one luxury arrival. It condensed years of anticipation into one moment of mayhem as thousands of bulbs flashed and amidst thundering music, Ratan drove into what is certain to revolutionise the Indian automobile sector.
An emotional Ratan Tata drove the car to the podium and said, “This is what I have for you. A promise is a promise, it will cost Rs 1 lakh ex-showroom.” More than 1,000 people -- journalists, VIPS and industrialists -- packed an auditorium on Thursday as Tata Motors Ltd unveiled its long-awaited "People`s Car" in a media circus more worthy of a pop concert or an Oscar ceremony. For those wanting to feel India`s economic self-confidence as it takes on the world, all they had to do was to experience the blaring music from "2001: A Space Odyssey" and the flashes of scores of cameras as the Tata Nano was driven out. "I haven`t seen this many cameras in my six years in South Asia," said one veteran journalist. "You couldn`t even buy advertising like this." Ahead of the launch, major news channels devoted several minutes of airtime to live footage of a dark and empty stage where the car, a hatchback that is priced at about half the cost of the current cheapest car, would be unveiled.
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